“I’ll never use Facebook. Forget Linked In; that’s why I have a Rolodex. The symbol # is called pound, and it’s a button on my phone – which is plugged into my wall.”
If this sounds like you, I have some bad news and some good news.
The bad news is, social media isn’t a trend you’ll be able to wait out. In 10 years, Facebook may look as dated as a pair of acid wash jeans, but the concept of being in simultaneous conversation with just about everyone you know – that idea is significantly, permanently changing the way human beings relate to the world and one another. Leading employees in this world requires us to strengthen and practice a new set of communication skills.
The good news is, you can develop these skills without sending a single tweet.
1. Do dialogue well.
Meetings make us worse at dialogue. In a crowded meeting room, time is limited, and the ideas that prevail are the ones that get spoken aloud before moving to the next agenda topic. Traditional business meetings condition us to await our turn to speak, rather than to listen with an open mind.
Dialogue is fluid, collaborative, and open-ended. With online dialogue, there are no limits to how long your conversation can last and how many voices can be heard. You can comment on a blog written four years ago. In discussion forums, "off-topic" threads tend to be the most lively. Respect this openness and resist the urge to control every conversation or spin it back to a pre-formulated agenda. Creative ideas and surprising connections often come from unstructured conversations.
2. Make feedback a daily habit.
We live in a world where people are accustomed to giving and hearing immediate feedback on matters large and small. On Twitter, people constantly and instantly share their opinions about everything from Congressional decisions to new flavors of potato chips. On Facebook, we post a photo or status update and wait for the comments and “Likes” to roll in.
It’s unrealistic and unfair to expect our employees to only give and receive feedback about their jobs once a year. While annual reviews and surveys are useful tools, conversations about job performance and work environment need to be ongoing. Facebook asks its users “What’s on your mind?” every day. Your employees deserve the same courtesy from you.
3. Be succinct.
Twitter’s magic is brevity. Whether or not you tweet, practice distilling important messages into 140 characters for impact and clarity.
4. Respect communication styles and preferences.
Quick: Identify the introverts and extraverts on your team. Can you do it?
Introverts tend to develop their best ideas through quiet reflection, while extraverts draw energy from social interactions and prefer to “think aloud.” Some people straddle the middle ground, but most of us have a dominant style. If you're unfamiliar with introversion, listen to this TED talk for an insightful explanation.
Engage your team in a variety of ways to let the different styles shine. Use brainstorming meetings to engage extraverts, but send out the materials ahead of time or keep a discussion forum going afterward so that introverts have time to process and analyze the data before responding.
5. Know which tool to use for maximum impact.
Not every message is best expressed via email. I recently blogged about how to choose among the tools in our toolbox. As online communication evolves, we’re likely to see new tools added and refined.
Also, find out the preferred communication tool for each of your employees. Some people appreciate the speed and simplicity of instant messenger, while others find it intrusive. Some people love to talk on the phone, while others order their pizzas online. With more tools than ever, there are more ways to perfectly reach the people with whom you communicate.
Even if your phone is still plugged into a wall.
